Category Archives: digital marketing

Saxelby News!

I’ve decided it’s about time that I started blogging again, having been “meaning to” for far too long! Since last time I blogged my life has moved on in many ways, although it is probably just as hectic. The kids are older: –  Rosie (16), Clyde (15), Daisy (13), Violet (9) and Troll (7)…all right, she’s really called Marigold – but  she still answers to “Troll” – that’s one thing that hasn’t changed!

They now spend less time watching Peppa Pig from the inside of cardboard boxes while covertly smearing themselves with Sudocrem or coating the carpets in a two-inch-deep layer of Littlest Petshop paraphernalia. In fact, they have actually become quite exceptional in the art of entertaining themselves. Their interests have moved on and they now spend their time trampolining, cheerleading, dancing, running, cycling, fishing, (in Clyde’s case), playing in the river, looking for bird nests, making dens, pony riding, guitar playing (Rosie), singing and playing with makeup (not in Clyde’s case obviously – although the girls do sometimes try to apply some when he is asleep).

Other less welcome activities from a parents’ perspective include arguing over the tv remote; watching Hollyoaks and other horrifically mundane tv shows, including strange cartoons where the characters all seem to be from some weird cat-bird-rabbit-like species and partaking in shooting mean and unexpected video “Boomerangs” of one another using their mobile phones or tablets and then threatening to upload the result to social media.

I have been purposely scaling down my horse breeding business (I’m now down to seven horses, of which two are the kids’ ponies). Seven probably sounds like loads to most people but I once had 25.

I never really ever intended to have as many as 25 but when you are breeding horses they can quickly multiply! Having so many was great for my mucking out muscles and core strength but not for my haylage bill, spare time or husband’s sanity.

My horses are soon to become just a hobby business – once I have backed, schooled and sold the youngsters that I still have. If the children continue to show enthusiasm (and stop answering me back when I am giving them lessons) then we will keep two or three. They make good lawnmowers anyway.

Our new business venture is called “Saxelby News” and my role in it will running the digital side of Jon’s public relations and journalism business. He’ll still be doing the traditional press releases and newspaper stuff – I will be providing content marketing, social media marketing, social media assistance and digital communications packages to businesses. I am initially concentrating on business-types that I already have a large digital following from (I have 17,000 online followers who are a mixture of triathletes, cyclists, swimmers, runners and horse lovers – although I do also seem to collect quite a few crazy Scottish gin-loving ladies too…mentioning no names, obviously 😉 ).

I have already taken on a couple of cycling-based clients and will be working with my totally mad Amercian friend, Kem,  publicising her very funny new life-help and nutritional-themed book and documentary, Eat Meat and Be Happy!

(Can’t wait Kem – playing on Instagram, Facetiming and drinking coffee is far more fun than mucking out 25 horses a day!)

I’ll keep this one shortish as it was mainly a test to see if I could remember the log in details to this account (winner!).  I am still very much obsessed with triathlon and running (I’ve somehow qualified again for the Zofingen long distance duathlon World championships later this year). My future blog posts will be a mixture of family, sport, cycling, triathlon, running, swimming, training, digital marketing and horses…with a bit of hen balancing, dogs in barrows and escapee tortoises thrown in!).

I am running a 36 mile Ultra run called The Longhorn on Sunday, so I predict my next blog entry will be on Monday or Tuesday when I cannot get off the sofa and do not have the lure of running or cycling to distract me!

Please share this on Facebook and your other social media sites with any sporty, triathletely, horsey friends that you have..or with anyone you think might find my future posts entertaining – thank you, Lucy

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Filed under Breeding, children, cyclists, digital marketing, dressage, Equine, Family, fitness, Horses, kids, large families, marketing, news, nutrition, Running, running a business, social media, social media marketing, Sport, ultra running, Uncategorized

Things that are more important than “doing my accounts”

I have not blogged for 4 days. This is because my husband has been whinging about me blogging instead of doing my accounts. At the moment he is safely within the boundaries of Newark Rugby club, so I thought I’d make the most of my spare time.

Now I know that my accounts are important but I collected and recorded all my receipts ages ago, it’s only a matter of adding it all up…it’ll only take five minutes…surely. The problem is, I can think of plenty more exciting ways to spend five minutes.

Five minute social networking breaks.  When you are surrounded by squealing children and have spent four hours in sub-zero temperatures dealing with foals with ice-induced cabin fever, then a few five minute breaks in the cosy virtual reality of cyber space are important for maintaining my sanity. You can’t do accounts when you are stark raving mad, can you?

Five minute coffee breaks. Everyone in the world has a coffee each time they a)come in from outside b)get off the sofa c)walk past the kettle on the way back from the toilet, this is a fact and is not interchangeable with doing accounts.

Several consecutive five minute exercise bike breaks (usually totalling 45 minutes). Justification – it is far too icy outside, I may fall off my road bike and then be squashed by a truck – If that happened then I’d never be able to do the accounts, would I?

Five minute Hound-stroking breaks. My hound could get depressed if I suddenly stopped doing this, she may think she’d done something wrong, hence importance of maintaining consistency.

Five minute attempts at beating my record on Word Mole. Word Mole, if played enough, must help to increase my vocabulary, which will subsequently increase the quality of adverts which I put out to sell my foals. Everyone knows that selling is the most important part of any business and if you don’t sell things the accounts look far worse at the end of the year.

Five minute fake tanning break. I like my body more when it is brown (except for that time when I let Violet do a spray tan for me, I wasn’t too keen on the tiger look). Anyway, tanning makes me happier and if I am happier I am far more likely to do my accounts, so tanning is working towards the accounts goal.

Five minute craft session with children breaks.  Children need to be allowed to express themselves through creative means – otherwise they have too much energy come bedtime and won’t go to sleep, leaving no “grown-up time” for you to do things such as accounts.  Arty projects in the past have included four foot long paper-mache dragon toy boxes, Fimo clay animals, giant black witches cats, stone/hazelnut painting, large tree pictures made with fallen leaves and  “Hound-Child pictures of the day” (which can often been seen on Facebook).

Five minute power naps. It is common knowledge that the human brain does not function to the best of its ability if its owner has not had enough sleep. For this reason accounts should always come AFTER power naps on a to-do list.

Five minute Christmas shopping on eBay break. Time and money-saving  – it’d take a full day of my time to go shopping in town, I’d have to fill the car up with petrol and would probably buy loads of unessential items that I wouldn’t  come across online. Also December the 25th is BEFORE the accounts deadline on my calendar.

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Filed under comedy, digital marketing, disorder, Family, funny, grumpy husbands, humour, large families, running a business, self-help